What major sales trend will entrepreneurs need to grow their business faster over the next six months? We are seeing several key trends emerging that can help you increase your sales and profits more quickly. There are many opportunities for new profitable growth if leaders choose to take advantage of these…
There are countless social media marketing channels from which to choose. People not only want and need information and content that offers value up front, they want to be able to access it on their terms. If you can’t do that, you won’t reach them (no matter what you are saying). Nor will you get them to share news and say good things about you online.
For many high growth business leaders, it’s critical to tell a great story to your clients and other stakeholders. Why is a good story so important to your long term financial success? I have found that good leaders, like good storytellers, understand how stories can help them during all phases…
I’ve spoken and written about the value of testimonials before. Indeed they are so important that they merit further discussion. After all, we know that client testimonials can be one of the best ways to grab the attention of prospects in your marketing. They are truly social proof…giving you credibility and demonstrating your successful track record. Most importantly they reflect the feelings that your clients have when you have served them with success.
Today entrepreneurs have an incredible opportunity to create marketing that targets their best clients and customers. Because there is so much information available for today’s entrepreneur, it is critical that you decide who your message is for and how to reach them. Segmenting your markets can help you build a…
The key to creating a video that speaks to your audience’ search is the script. In other words, search engine optimization of a video does not take place after it is produced and uploaded; rather, SEO work begins before the video is produced.
What’s the biggest shift in marketing over the past several years? Successful entrepreneurs today understand how important it is to target their message to their best clients and markets. These entrepreneurs understand the importance of creating a message that resonates with their key clients and customers. Target marketing can increase the…
For quite some time now, I have been talking and preaching about the uses of video in content marketing and lead generation. Today I am going to keep it short and sweet, and walk through the top ten reasons why you should consider using video in your marketing.
Over the years I have discovered there are many reasons our marketing doesn’t impact our intended receivers. High speed innovation and collaboration require a different set of marketing strategies than you may have used in the past. I thought it might be helpful to review them today and then next Thursday I give…
In content marketing, , we cannot touch our audience just once and hope for a response. We need to do it on a regular basis, and each time, we should strive to deliver value, not sales pitches. But this now begs the question: how often should we do this? If we “market” too much, it can desensitize our audience to our voice.