Business Development

Unsure of What to Post in Your Social Media Marketing? Share What You Are Doing!

Recently I was sitting with a client discussing some social media marketing strategies for the next few months. She owns a professional catering company with a pretty impressive client portfolio (lots of well known companies). Indeed, in her business, there is plenty to talk about. Their expertise aside, stories abound of the drama that can go on behind the scenes of a professionally catered event—all to the blissful ignorance of those partaking in the grand meal. But as we were speaking about creating opportunities to grow awareness in both business and consumer settings, a thought occurred to me.


Quantity Over Quality: Is There a Content Bubble About to Burst?

A report from just a few years ago indicated that B2B marketers felt that producing ENOUGH content would be their biggest challenge, as opposed to producing content that sufficiently engages prospects (the top challenge from the prior year). Could it be that quantity was trumping quality as a driving factor?


"I Want to Start a Blog. What Should I Do?"

“I want to start a blog. What should I do?”

I have been hearing this question quite a bit lately from people in a wide range of professions. It’s a good one to be sure, however before I answer it, I would need to counter it with a follow up question:

“Why do you want to blog?”





Fear of the Ball

Spring is now here and many of us may find ourselves spending quite a bit of our evening and weekend time watching our kids play baseball, softball and lacrosse, just to name a few. It reminds me of an indicent from a few years back…