Over the years I have discovered there are many reasons our marketing doesn’t impact our intended receivers. High speed innovation and collaboration require a different set of marketing strategies than you may have used in the past. I thought it might be helpful to review them today and then next Thursday I give…
A report from just a few years ago indicated that B2B marketers felt that producing ENOUGH content would be their biggest challenge, as opposed to producing content that sufficiently engages prospects (the top challenge from the prior year). Could it be that quantity was trumping quality as a driving factor?
How can entrepreneurs determine if they should invest their critical resources in social media? If you’re a midmarket leader you may not be using social media to grow your business today. When will you know the time is right to jump in? This is a question many of my clients…
What kind of leader is effective at growing strategic accounts? How do you find the right person to lead your strategic account team? How does the right mindset increase your key accounts sales and profits? The largest difference between small, well run entrepreneurial businesses and healthy, growing mid-market organizations is…
What are the key elements to build a successful advisory board? How do you find the right individuals who can help you increase your business’s success? I have been on advisory boards for over twenty years. I’ve helped many of my clients find the right people that can help them…
Every day you hear more on social selling. Questions abound: “Is social selling this?” “Can social selling do that?” I’m constantly amazed how much talk there is about social selling on social media. For many of my midmarket clients, it’s something that they haven’t really thought about. As an entrepreneur,…
Recently a friend of mine (who has decided to start looking for a new job) decided to attend her first networking event. It was an after-hours social mixer that was bound to have a pretty robust attendance. “Any advice for a networking newbie?” she said. Here’s what I had to share, which are really in the form of mistakes to avoid.
The first key to building a strong key account program is to invest time to better understand your partner’s business. With over 50% of executive leaders feeling there must be a better way, I thought I’d give you several ideas to help you choose the right clients for key account…
Over 50% of CEOs interviewed are unhappy with the results they get from their strategic / key account programs. Talk with your best clients and they can tell you they expected more when they decided to choose a primary supplier to partner with as a key account. How can both…
In the first post of this two part series I wrote about: the current and ongoing high numbers and value of mergers and acquisitions worldwide the well-established pattern of a high level – at least 50% – of risk of failure reasons for mergers the need for adaptive leadership In…