The Best Quality Goes Unnoticed
In marketing communications, the best quality goes unnoticed–as it should. Here’s why.
Marketing
An Idea…and a Blank Page, Part II
Okay, you’ve got an idea, expertise, and passion. But wait! You still have a blank page! What’s next?
Never Stop Giving
Fifteen years ago, Columbus residents Mark and Matt Palmer set out to found The Joseph Group Capital Management. Today, their vision has created remarkable results. Today, the firm enjoys a premier location in Columbus’ Arena district, and now manage over $350 million in assets for their clients.
Don’t Impress with Flash; Influence with Content.
Content Marketing continues to dominate in 2016. Prospects today are more wary, and more demanding. They expect value, not sales pitches. Feed the relationship first, and you do so by delivering value. When the relationship is in place, the sale will come in due time—their time.
A Bigger Slice…or a Bigger Pie?
People really don’t know what they don’t know! Content marketing, whether a PDF white paper, a YouTube video, a SlideShare presentation or even an old-fashioned audio tape, gives you the power to tell them. Do this, and forget a bigger slice of pie…you will grow the pie itself.
Show…Don’t Tell.
Not long ago I was in a meeting with some business colleagues. As we were wrapping up our discussion, one member of the group, an established graphic designer, shared a portfolio of previous work she had done over the years. It was actually a simple, yet elegant photo album of business logos and corporate identities she had compiled. Another member of the group was flipping through it, wishing that he had something tangible to share with prospects of his own. However, his profession wasn’t graphic communication! It was tax, accounting and payroll services! “How do I demonstrate my work in a portfolio?” he asked. Indeed, how do you “show” rather than just tell?
How Much Do You Know About Your Market?
To create successful marketing messages, you must know your market. Sounds simple, doesn’t it? How well do you know your market? Most successful entrepreneurs understand their markets or they couldn’t remain in business.
What Fuels Your Social Media Marketing?
There are countless social media marketing channels from which to choose. People not only want and need information and content that offers value up front, they want to be able to access it on their terms. If you can’t do that, you won’t reach them (no matter what you are saying). Nor will you get them to share news and say good things about you online.
Social Proof: How to Get a Testimonial and an Introduction in One Conversation
I’ve spoken and written about the value of testimonials before. Indeed they are so important that they merit further discussion. After all, we know that client testimonials can be one of the best ways to grab the attention of prospects in your marketing. They are truly social proof…giving you credibility and demonstrating your successful track record. Most importantly they reflect the feelings that your clients have when you have served them with success.
How Segmenting Your Markets Can Help You Grow Faster
Today entrepreneurs have an incredible opportunity to create marketing that targets their best clients and customers. Because there is so much information available for today’s entrepreneur, it is critical that you decide who your message is for and how to reach them. Segmenting your markets can help you build a…