The key to creating a video that speaks to your audience’ search is the script. In other words, search engine optimization of a video does not take place after it is produced and uploaded; rather, SEO work begins before the video is produced.
What’s the biggest shift in marketing over the past several years? Successful entrepreneurs today understand how important it is to target their message to their best clients and markets. These entrepreneurs understand the importance of creating a message that resonates with their key clients and customers. Target marketing can increase the…
We all know that Google is the number one search engine. What many people are not aware of is the second most popular search engine: YouTube. In fact, the expression “YouTube it” is quickly becoming a common expression when searching for a quick how-to solution (Don’t know how to tie a necktie? YouTube it!). Most of you are likely aware that Google owns YouTube. They acquired it several years back at a very high cost, because they saw the future. And the future of the web is video.
For quite some time now, I have been talking and preaching about the uses of video in content marketing and lead generation. Today I am going to keep it short and sweet, and walk through the top ten reasons why you should consider using video in your marketing.
Over the years I have discovered there are many reasons our marketing doesn’t impact our intended receivers. High speed innovation and collaboration require a different set of marketing strategies than you may have used in the past. I thought it might be helpful to review them today and then next Thursday I give…
In content marketing, , we cannot touch our audience just once and hope for a response. We need to do it on a regular basis, and each time, we should strive to deliver value, not sales pitches. But this now begs the question: how often should we do this? If we “market” too much, it can desensitize our audience to our voice.
Content marketing is not an expense–it’s an investment. With countless channels for distribution, good content truly is capital that can fuel your business.
A report from just a few years ago indicated that B2B marketers felt that producing ENOUGH content would be their biggest challenge, as opposed to producing content that sufficiently engages prospects (the top challenge from the prior year). Could it be that quantity was trumping quality as a driving factor?
“I want to start a blog. What should I do?”
I have been hearing this question quite a bit lately from people in a wide range of professions. It’s a good one to be sure, however before I answer it, I would need to counter it with a follow up question:
“Why do you want to blog?”
If you don’t have enough quality LinkedIn recommendations, how can you get them? We have boiled it down to four simple steps.