Marketing

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The Secret to Sales Script Success

You would not want to be in the courtroom, on the operating table or in the plane if the person in charge was not, in way, well scripted. The same is true for sales professionals.


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Ensure Effective and Affordable Videos with a Focus on Pre-Production

Business marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? They find the process daunting (they’ve never done it before). They’ve determined that the costs are too high. They found a low cost video producer, and they had a terrible experience….


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How College Hinders Millennials Entering the Job Market

I work with many great students from a number of schools and programs. When looking at our future, it’s critical to remember where our careers started and how challenging it was to get our first professional position. I’ve asked my resident Millennial, Erin to share her thoughts.


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How do You Build Greater Value into Your COI Network?

For many of us who sell professional services, we do much of our business development through partners and referrals.  I spend over half my time talking with Centers of Influence (COI) in business development activities. I thought it might be helpful to share what I’ve learned in developing relationships with…


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Are You Hiring Sales Talent for Your Start Up? What You Should Know

I’ve received several notes from former clients who run startup businesses asking how to hire the right sales professionals for their businesses. They found that hiring the best resume often  times leads to failure for the startup sales professionals.


“Tell Me a Story…”

People love stories because they can relate to them. A concise, results-focused story will enable you to emotionally connect with your prospect, and define your value proposition at the same time.


Who Says There is No Silver Bullet?

How many of you have heard references to the metaphor of the Silver Bullet? Typically, it is used to represent the ever-elusive quick fix to achieving whatever goal one may wish to attain. In most cases, those goals will have something to do with economic prosperity or weight loss.


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Are You Almost Human? How to Build Extraordinary Relationships Today!

Can you can learn a few valuable business lessons from the futuristic new cop drama show on Fox:  Almost Human?   What I can share with you is that you can learn a few valuable business lessons from the futuristic new cop drama show on Fox:  Almost Human.


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Can Dion Shealey Help You Get More Out of Your Life?

I’d like to introduce you to our newest guest blogger. His name is Dion Shealey and he’s someone I think you will enjoy hearing from. He’s a successful entrepreneur and leader and he’s committed to helping you become more successful. 


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To Get Your Foot in the Door, Use a Wedge.

In B2B selling, what do you do when you want to pitch to a company, but you don’t have that connection? We say: To get your foot in the door, use a Wedge. Here are the eight steps in how to do it.