To create successful marketing messages, you must know your market. Sounds simple, doesn’t it? How well do you know your market? Most successful entrepreneurs understand their markets or they couldn’t remain in business.
How can you get your marketing message heard above the crowd? Many of the people you are trying to connect with are exposed to over 30,000 messages a day. How can you connect with your best clients today?
Companies spend millions of dollars marketing and advertising, hoping they capture their clients’ hearts and minds early in the sales cycle. So many of your best clients are too busy to respond to a call or respond to an email. How can you use trigger events to help you become…
What major sales trend will entrepreneurs need to grow their business faster over the next six months? We are seeing several key trends emerging that can help you increase your sales and profits more quickly. There are many opportunities for new profitable growth if leaders choose to take advantage of these…
Today entrepreneurs have an incredible opportunity to create marketing that targets their best clients and customers. Because there is so much information available for today’s entrepreneur, it is critical that you decide who your message is for and how to reach them. Segmenting your markets can help you build a…
What’s the biggest shift in marketing over the past several years? Successful entrepreneurs today understand how important it is to target their message to their best clients and markets. These entrepreneurs understand the importance of creating a message that resonates with their key clients and customers. Target marketing can increase the…
Over the years I have discovered there are many reasons our marketing doesn’t impact our intended receivers. High speed innovation and collaboration require a different set of marketing strategies than you may have used in the past. I thought it might be helpful to review them today and then next Thursday I give…
How can entrepreneurs determine if they should invest their critical resources in social media? If you’re a midmarket leader you may not be using social media to grow your business today. When will you know the time is right to jump in? This is a question many of my clients…
What kind of leader is effective at growing strategic accounts? How do you find the right person to lead your strategic account team? How does the right mindset increase your key accounts sales and profits? The largest difference between small, well run entrepreneurial businesses and healthy, growing mid-market organizations is…
How can you keep your business growing? How do successful entrepreneurs continue growing their businesses year after year? These executives have discovered that if they hope to grow their business significantly, they need to grow as well. Many successful clients have gone from stage two businesses with revenue of $10…