Prospecting

Search Engine Optimized Video: It Starts with the Script

The key to creating a video that speaks to your audience’ search is the script. In other words, search engine optimization of a video does not take place after it is produced and uploaded; rather, SEO work begins before the video is produced.


"I Want to Start a Blog. What Should I Do?"

“I want to start a blog. What should I do?”

I have been hearing this question quite a bit lately from people in a wide range of professions. It’s a good one to be sure, however before I answer it, I would need to counter it with a follow up question:

“Why do you want to blog?”


Buying Signals: The Crossover Between Sales and Dating

As I was giving one of my friends (call her Brenda) a lift to pick up her car from the garage, her ex messaged her on her phone and proceeded to respond. Just then it dawned on me what was happening here: she was sending him buying signals.


Five Tips for the Networking Newbie

Recently a friend of mine (who has decided to start looking for a new job) decided to attend her first networking event. It was an after-hours social mixer that was bound to have a pretty robust attendance. “Any advice for a networking newbie?” she said. Here’s what I had to share, which are really in the form of mistakes to avoid.


Fear of the Ball

Spring is now here and many of us may find ourselves spending quite a bit of our evening and weekend time watching our kids play baseball, softball and lacrosse, just to name a few. It reminds me of an indicent from a few years back…



Not All LinkedIn Recommendations Are Created Equal

When it comes to LinkedIn Recommendations, the nature of the relationship with a contact recommending you is very important. It is best to have people who can attest to two primary factors: your integrity, and your results.


Don’t Wait for Change: Change Yourself

When in a negative state, you can’t wait for change. You must change yourself. For some of us, it seems impossible—indeed it is a skill I continue to work hard to develop myself (especially in the early mornings). Some days it’s easier than others. But like anything, it requires practice.


Are You in Control of Your State, or…

The most successful people in the world—in business, in family, in life, in sports, in entertainment—are masters of controlling their own states.