WARNING! You are losing money every day! That’s a disconcerting allegation, isn’t it? It’s true, though. Why are we in business? To sell our products and services? NO. We’re in business to make the maximum after tax profit. Is it important to focus on profit margin, volume and leverage? Of…
What exactly are the marketing basics when it comes to direct response marketing? Clearly Defined Goals for Your Marketing Campaign Concise Call to Action Targeted & Segmented List With A Good Message to Market Match A Compelling Offer & Guarantee A Unique Delivery Device and Compelling Headline to Get Noticed…
“Effective executives focus on outward contribution. They gear their efforts to results rather than to work. They start out with the question, “what results are expected of me?” rather than with the work to be done.” Peter Drucker What is the secret of effective leadership? How would you like to…
As a business owner you’re always looking for shortcuts and ways to make the most money possible for your marketing and advertising dollars. This is a very smart business strategy that sometimes leads to you failing to look at what’s right in front of you. You probably have a marketing…
These days it seems like everyone has their view on what it takes to have success in business, how to put it all together, and what the elements of success really are in business and in life. After giving this a lot of thought, here’s a little different spin on…
A few weeks ago I was having coffee with a business colleague here in Columbus, Ohio. He was sharing with me some of his experiences working with one of the larger employers here in Central Ohio (we have many of them). While he had many positive things to say about…
I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a…
Most businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered to processing refunds to running successful events can, and should be systematized, and standards should be put in place so everyone knows what is expected of…
Last week we began on the challenge of creating quality content (whether it is for a book or some other information product) in which you can engage your audience. If you haven’t read the first part of this article, please click here to do so before continuing forward. I indicated…
As you go about your daily life, you can find many marketing and business lessons, if you raise your awareness and look. Take, for example, a trip to your local McDonald’s. (I know none of us actually eats those burgers or fries, but you might stop in to get a…