This is an article the ladies will relate to and the guys might learn a little about a subject they didn’t necessarily think they needed to know about. Stick with it though. There is a business and marketing lesson in all this. Make-up isn’t something I consider myself an expert…
Obviously one of the most common topics we address in Prospecting Weekly is that of referrals–that is–how to get them. It’s a dilemma for so many sales professionals, because the top two mistakes when seeking referrals are: 1. not asking for them, and 2. not asking for them properly. Referrals…
Have you ever wondered why the oldest profession and marketing have so much in common? Now that I have your attention let’s talk about what common elements storytelling and marketing have in common. I bet you thought I was thinking that something else is the world’s oldest profession. I’ve done…
On a recent episode of Celebrity Apprentice, it became apparent to me that making decisions is something a lot of people struggle with – even very successful people … and celebrities. When asked directly by Mr. Trump who should be fired, nobody would give a direct answer. And, it’s important…
By Diane Conklin and Gail Saseen One of the biggest questions business owners ask about social media, especially those who aren’t actively using it yet, is “do I really need to be involved in Social Media today?” One of the reasons this question gets asked so often is people are…
I first heard Diane Conklin speak at a national conference and knew I had to introduce her and her business partner, Gail Saseen, to my readers. Their expertise in marketing and business strategy fits in well with what you’ve told me you wanted to see on this blog. We’ll be…
How many “Ideas That Don’t Fit” have you discarded in the last month, six months, year? By slavishly following the others in your industry, you may be holding yourself back. Read on to learn more. Here is part 2. The Huge Mistake, Part 2 by Dan Kennedy Based on a…
Earlier this week President Obama spoke about how we need to become a more innovative society if we hope to compete globally. He believes that our country’s future is tied to our ability to get both corporate and government organizations to work together. He feels strongly that government has a…
Author Keith F. Luscher Some of us are in professions and industries whose ranks are actually thinning, as a direct or indirect result of this recession. Two very obvious examples are financial services and real estate. If you work in either of these areas, or are in another that is…
Most business books counsel that an intense focus on your business is required to be successful. This is probably one of the most common myths in the business world. Sometimes you have to look outside your business to find the next big trend. I’ll be traveling quite a bit this…