Business marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? They find the process daunting (they’ve never done it before). They’ve determined that the costs are too high. They found a low cost video producer, and they had a terrible experience….
Generating qualified leads is the Holy Grail for B2B marketers. Your marketing campaigns must do the following: Place your messages in front of highly targeted prospects. Grab those prospects’ attention and hold it. Communicate a significant amount of information in a short amount of time. Gently persuade prospects in a…
I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a…
We know content marketing is effective, yet for SMBs it often doesn’t deliver the results that it should. Why not? EXECUTION! Everybody who works in SMB B2B marketing is well aware of this. The agencies, the consultants, the gurus… even the clients know it. Smaller businesses just don’t have the…
I met Bob Leonard several months ago. He impressed me with his understanding of marketing and business strategies. After talking with Bob, I asked him to write several guest blogs talking about the emerging marketing trend of content curation for SMB organizations. For many of us involved in creating content…
I’m writing this post because I have something important to communicate. The information is specific to SMB B2B companies. As I listen to my clients and prospects talk about social media, they’re all telling me one of the following basic messages: 1. “I don’t get social media. I think it’s…
This week’s guest blogger is Bob Leonard of acSellerant. I’m pleased to introduce Bob to the readers of the Market Leadership Journal. I learned about Bob while working on a project for one of my MSP clients. Bob brings significant experience to the B2B space and has worked with many…