Salespeople often have mental blocks when it comes to prospecting. Low self-esteem and feelings of inferiority leading to the fear of rejection make some salespeople tense and uneasy about calling on prospects that they might feel are “better” than they are, socially or economically. These salespeople will not call on…
Last week, we talked about big data and how to be a better leader by better understanding how your market is changing. The challenge for most CEOs is to find individuals who can help develop and implement strategies to meet changing market needs by accurately reading the trends you see…
If you’re reading almost any major business journal today you’re being exposed to the concept of big data. So I thought it might be helpful to understand what big data is, how to use it, and what it means to the future of business growth. Over the last several weeks…
Congratulations on your past year. It looks like you’re going to have a year with record sales. As you move towards the end of the year, what can you do to insure a great final quarter and a faster start in the coming year? For many Inc. 500, Business Week…
How much money do you invest to get a new customer? Like many business owners, you make a significant investment in bringing in new customers. If you read business magazines you are always seeing articles about marketing, target marketing, and lead generation. These topics are getting a lot of press…
I find one of my clients’ biggest challenges is they don’t have a clear view of who they should be calling on to sell their products and services. Their sales teams spend a lot of time and energy calling on people who can’t or won’t buy their products. Over the…
How do you get noticed by the media among all the businesses that are out there sharing their messages? I’ve spent the last 20 year working with both large and small businesses to help them get the attention of the right people at the right time. I think there are…
So why do few leaders stand out from the crowd? If you want your organization to stand out BE BOLD. We’ve talked about becoming a market leader, so what. What you really need to do is become the most fascinating person in your market. So how do you do this? …
Last week we talked about how you can become a market leader using some simple strategies to position you and your business as a leader of your market. I’ve worked with many early stage businesses and technologies and have discovered the earlier you begin putting this foundational element into place,…
Over the past several weeks we’ve talked about the changes going on in marketing and why things are changing in business. This week, we give you several ideas on how you can create a unique marketing message that you deliver. If you look at many successful large organizations you discover…