If you’ve been in business world for any length of time, one of the first statistics you hear is how many businesses fail lin the first five years. Many software and technology companies fail because the owners are great technologists with a great idea, but they don’t really understand the…
There are a lot of marketing people in software and technology that don’t like direct marketing. They see it as hard to do, old fashioned, and doesn’t apply to their technology business. As a matter of fact, too many of us think of it as junk mail, the stuff to…
By Ari Galper, Founder of Unlock The Game™ Ever since I created Unlock The Game™, one of the first questions people always ask me is, “Does Unlock The Game™ apply to online selling?” I’ve been holding off on answering that question because I wanted to get enough experience under my…
With IT Software and technology starting to grow again is it time to bring out your new secret weapon in the marketing war? Your CEO can provide your technology company with an additional dimension to you marketing effectiveness. I examine this marketing strategy and share why I think its time…