brand leadership

Great partners can help grow your business!

How Do Entrepreneurs Identify Great Partners?

Last week we talked about seizing opportunities. I got several notes saying it sounds simple to seize opportunities when you’re sitting in your great corporate job. How hard can it be to choose great partners when you’re able to attract the best the world has to offer? How can I…


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Why is Personal Development Critical?

I was working with an executive recently and we were discussing the numerous changes he had experienced during his career with a Fortune 50 company. The marketplace today is vastly different from what it was when he began his career 28 years ago. Rules of engagement with his customers have…


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How Can You Reconnect and Engage with Your Best Clients?

In the last several blogs, I’ve written about how so many people in organizations feel disengaged. We talked about how this is impacting our current client relationships and also how it could be hurting your organization’s and team’s growth. I thought I’d share a framework that I use to help…


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How Disengaged Are Your Sales Team Members?

I’m working on several projects where clients have asked me to determine if their sales team is fully engaged. There have been several recent national studies stating between 60-70 % of employees working today are not engaged in their jobs. Over 15% of these employees are no longer engaged, but…


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Can You Build a Successful Partner Engagement Process?

We got several notes asking if I have a partner engagement process I use evaluate and engage great potential partners. I use a partner engagement process to help me build successful partnerships and alliances with many of the world’s most innovative organizations. For a partnership to succeed, it must engage both…


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Can Entrepreneurs Begin Building Stronger Partnerships?

Over 80% of Fortune 1000 companies have key partnerships to help them grow faster. However, over 50% are unsatisfied with their business partnerships. How can entrepreneurs create breakthrough partnerships from the beginning of the relationship?


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How Do You Build an Extraordinary Sales Career Today?

How do you take your business to the next level? What skills are critical for your business to become a market leader in today’s changing market? As a regular reader of Market Leadership Journal, you know how important we think it is for you to be able to prospect and…


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How Can Entrepreneurs Hire Their Next Great Team Member?

I went to the Greater Cleveland Middle-Market Forum last Friday and had several fascinating conversations with many great entrepreneurs about what their biggest challenge is in getting their business to the next level. The number one concern for them is how to hire the right people to keep growing the…


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How Can YouTube Make Your Business a Giant Killer?

How do you get noticed among all the competitors and partners in your market? I’ve asked this question several times over the past several years, and get a different answer every time I ask. I’d get one common answer, but in the past it was never the number one answer….


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Ensure Effective and Affordable Videos with a Focus on Pre-Production

Business marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? They find the process daunting (they’ve never done it before). They’ve determined that the costs are too high. They found a low cost video producer, and they had a terrible experience….