What’s the most important part of your mobile solution? I got several notes from entrepreneurs telling me that they think that developing systems for their business is crazy. They don’t need to systemize their business to succeed. They told me systems thinking is something out of an earlier century. People…
How do you find the best organizations to partner with in your market? Do you know which other companies are working with your best clients? Where do they work in your client’s organization? Can you get your client to introduce you to the other companies? As your business grows, you…
How do you create a mobile strategy that helps you leverage the unique technology it provides? The biggest challenge of mobile is how it changes the way you do business. For mobile to provide the greatest benefit it must complement your overall business strategy. Over the years I’ve worked on…
What do you need to do to use mobile to its greatest advantage? Before you start developing your mobile solution you might find it helpful to consider how marketing is evolving. You might consider several elements of your marketing strategy as you begin developing your mobile experience for your best…
We spend so much time and effort building our businesses we sometimes forget what makes our business unique. We think everyone knows our story so we fail to share it again for new clients and customers. One thing I learned from writing over the years is there are always new…
So what’s your story? We’ve been talking about all the great qualities that mobile technologies possess, but haven’t gotten down to the most important factor to consider when looking at what mobile can do for you as a business. Mobile provides a great opportunity to tell your story. It allows…
Recently I’ve had several interesting meetings with former clients who are considering selling their businesses over the next several years. I’ve been involved in mergers and acquisitions for many small to mid-market businesses in my career. Many of the organizations I’ve worked with have enjoyed tremendous growth by acquiring businesses…
So, you tell me that people over 60 don’t use current mobile technologies. Only 30% (ages 47-56) of younger boomers and 28% of boomers between ages 57-67 are currently using mobile and smart phone technologies. Now, when you look at the saturation of earlier generations, you might wonder why you…
I spend time with my client CEOs talking about their business strategies and how to get better results from their organization’s sales and marketing efforts. You would think we might talk about their strategic issues and challenges. But we don’t, we talk about three challenges impacting their businesses today. I…
For many small and midmarket organizations, mobile can be a giant killer. So how do you leverage technology to get the results you are looking for with mobile? Since this is the first Mobile Monday, I thought it might be helpful to share with you how mobile can help you…