Iron Man 3 debuts this Friday at the Movies. What marketing lessons can we learn and apply from this marketing juggernaut? What can we learn about differentiating our business in a crowded market from Tony Stark? How might we apply Iron Man’s marketing magic to our business development efforts? I…
I’m sure you get calls every day from people you don’t know about things you don’t need. As you begin developing your own market development plans, have you included everyone on your team that will be impacted by your decisions? Your business development results are only as good as the…
How do you find the best organizations to partner with in your market? Do you know which other companies are working with your best clients? Where do they work in your client’s organization? Can you get your client to introduce you to the other companies? As your business grows, you…
How do you create a mobile strategy that helps you leverage the unique technology it provides? The biggest challenge of mobile is how it changes the way you do business. For mobile to provide the greatest benefit it must complement your overall business strategy. Over the years I’ve worked on…
What do you need to do to use mobile to its greatest advantage? Before you start developing your mobile solution you might find it helpful to consider how marketing is evolving. You might consider several elements of your marketing strategy as you begin developing your mobile experience for your best…
We spend so much time and effort building our businesses we sometimes forget what makes our business unique. We think everyone knows our story so we fail to share it again for new clients and customers. One thing I learned from writing over the years is there are always new…
Recently I’ve had several interesting meetings with former clients who are considering selling their businesses over the next several years. I’ve been involved in mergers and acquisitions for many small to mid-market businesses in my career. Many of the organizations I’ve worked with have enjoyed tremendous growth by acquiring businesses…
For many small and midmarket organizations, mobile can be a giant killer. So how do you leverage technology to get the results you are looking for with mobile? Since this is the first Mobile Monday, I thought it might be helpful to share with you how mobile can help you…
How much of an impact does mobile have on your business? If you’ve been reading business publications you know that mobile technologies are changing the way you do business today and it looks like it will continue evolving as we continue building out infrastructure to support new technological capabilities. I…
How does your vision impact your market positioning? Last week, we talked about being a visionary and the benefits you can gain from it. I got several notes from clients who said I left out a step in the process of becoming a visionary. They suggested to me that if…