Leveraging the Power of 20,000 people to Impact Your Bottom Line What, if suddenly, all 20,000 of your partners decided at the same time to deliver a sale to you? Or they decided to tweet about you. Or they decided to write a post about your excellent customer service. Or…
We’ve had many great guest bloggers on the Market Leadership Journal. Our goal is to bring you the best thinking on the technology business as it becomes available. With my business, I have the opportunity to meet a lot of fascinating people. While working on a project with a client…
Software and technology companies think a lot about partnering with other companies to provide goods and services to a shared customer base. A partnership that is just as powerful and may be more lucrative for you is partnering with your customers. How are you helping your customers become more successful…
Friends, My friend, Andrew Moon of NetworkLogix, is compiling a report on the state of IT in the workplace. I value your opinions and need your help on this. Andrew need s your insights and about 5 minutes of your time. Andrew has set up a 6 question survey. You…
If you’ve been in business world for any length of time, one of the first statistics you hear is how many businesses fail lin the first five years. Many software and technology companies fail because the owners are great technologists with a great idea, but they don’t really understand the…
Many of our software clients have been asking us what they have to do to get involved in partnerships. The first step is defining your partnership strategy. What do you have to do to be a market leader in partnerships? If you own your own software company, you don’t want…
By Ari Galper, Founder of Unlock The Game™ Ever since I created Unlock The Game™, one of the first questions people always ask me is, “Does Unlock The Game™ apply to online selling?” I’ve been holding off on answering that question because I wanted to get enough experience under my…
There’s a lot of buzz about social media right now. Books, seminars, classes, and speeches are all dedicated to helping you get thousands of people to follow you and read your posts, for a fee, of course! All of these books and courses would be really helpful to you if…
I don’t think anyone would argue with me that big changes are happening in the technology and software business world today. Things that used to work don’t any more. The number of things to do exceeds the time in which to do them. You’re already stretched to the breaking point. …
I share my thoughts on Coach Wooden at Extraordinary Partnerships today. I think building high performing teams is critical to your technology and software companies’ success. As small business leaders we have many responsibilities and leadership is critical to you success. For the small IT and software business you can…