You have heard it said a hundred times, and in a hundred different ways: You can’t beat referrals. If you don’t seek referrals, you are missing one of the simplest, yet effective ways to prospect. So it begs the question…can there be something better?
You see, too often, in both the B2B as well as B2C environments, sales professionals tend to want to begin the relationship by proposing marriage. In other words, they go in and after a short introduction, they propose a long-term, big ticket service, purchase or transaction of some kind that requires a level of trust that just hasn’t been fostered yet.
I recall a conversation with a client who owns a bookkeeping service company. While their client base is consistent in terms of size (small businesses, of course), they are still fairly diverse in the kinds of individuals and businesses they serve. That said, the owner was describing one client whom…
The idea of a board of advisors is nothing new. Indeed, it can you maintain objectivity in your career and business decisions. But there are many more benefits of building a board.