by Jim Palmer – the Newsletter Guru If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think…
I just finished attending the Glazer-Kennedy Information Marketing Summit in beautiful Baltimore, Maryland. This is the second half of a two-part article by Ali Brown on how to boost your sales using a standardized process. Part one covered the first two steps. Part two covers the last three steps. Your…
This week I’m attending the Glazer-Kennedy Information Marketing Summit in beautiful Baltimore, Maryland. While I’ll be in sessions learning more about the latest in marketing, I’ll post a two-part article by Ali Brown on how to boost your sales using a standardized process. Part one covers the first two steps….
If you sell goods or services through your website, then you already know that the holy grail of Internet marketers is achieving a high search engine ranking on Google, Yahoo, and the like. But doing so can be extremely difficult, which means that average people who don’t know how to…
Many of us whose jobs involve being out and about, prospecting and meeting people will often do so coffee houses. Here in Columbus, Ohio, I am partial to Panera Bread in particular. Last week I was in a Panera Bread store that I frequent on the east side of Columbus….
I had been reading a Dave Barry article recently about his trip to China to cover the Olympics there. He shared a story about going to the Great Wall of China and seeing a T-shirt vendor. Every few seconds, she would look at Dave and yell, “Hello! T-shirt!” He would…
During times of economic uncertainty, most technology businesses batten down the hatches and try to hang on to what they currently have. Now is not the time to try new things, they might say. As you probably figured out, I disagree. Now is a great time to try out new…
I get up with the radio every morning, as I’m sure most of you do. For years, my wife wanted to set the station to music, but I’ve always held out for talk radio. I don’t really expect you to care about my radio alarm habits. I bring this up…
It seems that everything in our world is being dumbed down and focused on the lowest common denominator. There are cash registers that have pictures on them instead of numbers. Cashiers rely on the machine to tell them the correct change instead of counting it out. It seems most cashiers…
We all make assumptions, sometimes really big ones. For example, we assume we know why our employees work for us. (It’s the paycheck, right?) We assume we know what our clients want and why they work with us. That is a huge assumption. The only way to really know what…