There are a lot of marketing people in software and technology that don’t like direct marketing. They see it as hard to do, old fashioned, and doesn’t apply to their technology business. As a matter of fact, too many of us think of it as junk mail, the stuff to…
A lot of you use social media for your marketing and to stay current with what’s going on in your markets. Have you noticed though, you see a great tweet, and unless you follow it or retweet it immediately, you can never find it again? Even if you have a…
There’s a lot of buzz about social media right now. Books, seminars, classes, and speeches are all dedicated to helping you get thousands of people to follow you and read your posts, for a fee, of course! All of these books and courses would be really helpful to you if…
I don’t think anyone would argue with me that big changes are happening in the technology and software business world today. Things that used to work don’t any more. The number of things to do exceeds the time in which to do them. You’re already stretched to the breaking point. …
I spent the afternoon reviewing several tech clients’ marketing plans in preparation for meetings later this week. As the economy continues to inch forward, many of my clients have become overly dependent on one or, maybe, two ways to grow their IT business. I thought I’d share some of the…
Big Lessons From 30 Years’ Freelance Copywriting http://shar.es/mCPbn Use proven marketing tips to grow your tech business today
Social Media – The New Marketing? It seems like everyone is talking about social media these days. To communicate with your customers, to keep in front of prospects, it’s all about using the new social media. But aren’t we getting a bit out of hand here? I think we’re in…