direct response

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Are You Overlooking This Passive Income Stream?… Like Most Business Owners

Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business….


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The Value of a Lifetime Customer

I’ve been in and around the business world for almost 30 years, and I can tell you that while most savvy business owners understand that it’s important to maintain good relationships with their customers and keep them repurchasing for many years, most would be hard-pressed to give you a dollar…


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Selling Online, Selling Offline: What’s the Difference?

Ever since I created Unlock The Game™, one of the first questions people always ask me is, “Does Unlock The Game™ apply to online selling?” I’ve been holding off on answering that question because I wanted to get enough experience under my belt with my own online business so I could…


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The Conclusion of The Huge Mistake

How many “Ideas That Don’t Fit” have you discarded in the last month, six months, year? By slavishly following the others in your industry, you may be holding yourself back. Read on to learn more. Here is part 2. The Huge Mistake, Part 2 by Dan Kennedy Based on a…


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The Huge Mistake

Most business books counsel that an intense focus on your business is required to be successful. This is probably one of the most common myths in the business world. Sometimes you have to look outside your business to find the next big trend. I’ll be traveling quite a bit this…


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Are You Part of the Landscape?

Author Keith F. Luscher How many of you remember the first Superman movie from 1978 with Christopher Reeve and Gene Hackman? It is still one of my favorites. One of the interesting details I remember so vividly from the film occurs just after young Clark Kent, upon discovering a glowing…


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Thanks for the Great Year

I’d like to take a few moments to thank all of you that have taken the time to come to my blog, read what I have to say, and share it with your friends and followers. I think for most of us, it’s been a long and challenging year. But…


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Making Your Goals Count

Making Your Goals Count by Jim Rohn (Excerpted from Week 7 of the Jim Rohn One-Year Success Plan – S.M.A.R.T. Goals by Jim Rohn) As we enter into this New Year we all tend to have a heightened sense of the opportunities and possibilities that 2007 can bring. The need…


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Newsletter Marketing – Frequency Trumps Everything

by Jim Palmer – the Newsletter Guru If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think…


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Your 5-Step Cycle for Endless Internet Sales! Part 2

I just finished attending the Glazer-Kennedy Information Marketing Summit in beautiful Baltimore, Maryland. This is the second half of a two-part article by Ali Brown on how to boost your sales using a standardized process. Part one covered the first two steps. Part two covers the last three steps. Your…