Customer service is an important part of every business. Being a business owner gives most of us a whole different perspective on how things the way things work inside a business and can sometimes make us more understanding and sometimes a little less so. Recently, an offer came through from…
At first glance, this might seem like a bit of a stretch – that a puppy and marketing could possibly have anything in common, but with some further thought and contemplation, you will see raising a puppy into a good dog takes many of the same skills and talents that…
Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is. The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often…
What exactly are the marketing basics when it comes to direct response marketing? Clearly Defined Goals for Your Marketing Campaign Concise Call to Action Targeted & Segmented List With A Good Message to Market Match A Compelling Offer & Guarantee A Unique Delivery Device and Compelling Headline to Get Noticed…
As a business owner you’re always looking for shortcuts and ways to make the most money possible for your marketing and advertising dollars. This is a very smart business strategy that sometimes leads to you failing to look at what’s right in front of you. You probably have a marketing…
These days it seems like everyone has their view on what it takes to have success in business, how to put it all together, and what the elements of success really are in business and in life. After giving this a lot of thought, here’s a little different spin on…
Most businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered to processing refunds to running successful events can, and should be systematized, and standards should be put in place so everyone knows what is expected of…
As you go about your daily life, you can find many marketing and business lessons, if you raise your awareness and look. Take, for example, a trip to your local McDonald’s. (I know none of us actually eats those burgers or fries, but you might stop in to get a…
If you use social media you might be under the misunderstanding that you can’t really do much “business” on Facebook. That just means you haven’t been exposed to the now famous fan page. You are correct in thinking that Facebook has rules about not selling on your main profile page,…
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is, what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s…