We’ve had many great guest bloggers on the Market Leadership Journal. Our goal is to bring you the best thinking on the technology business as it becomes available. With my business, I have the opportunity to meet a lot of fascinating people. While working on a project with a client…
How well do you understand your customers? How well do you know their business and how you can help them be more successful? The fact that you’ve developed a software solution to their problem means that you probably understand their business extremely well. Are you sharing that knowledge with your…
Software and technology companies think a lot about partnering with other companies to provide goods and services to a shared customer base. A partnership that is just as powerful and may be more lucrative for you is partnering with your customers. How are you helping your customers become more successful…
I’ve just starting using a new sales tool called Xeesm that allows me to learn about my clients before I meet them. I can follow my clients and potential customers across the social media world and get to know them before we meet. As an experienced sales person, it provides…
Many of our software clients have been asking us what they have to do to get involved in partnerships. The first step is defining your partnership strategy. What do you have to do to be a market leader in partnerships? If you own your own software company, you don’t want…
A lot of you use social media for your marketing and to stay current with what’s going on in your markets. Have you noticed though, you see a great tweet, and unless you follow it or retweet it immediately, you can never find it again? Even if you have a…
There’s a lot of buzz about social media right now. Books, seminars, classes, and speeches are all dedicated to helping you get thousands of people to follow you and read your posts, for a fee, of course! All of these books and courses would be really helpful to you if…
I don’t think anyone would argue with me that big changes are happening in the technology and software business world today. Things that used to work don’t any more. The number of things to do exceeds the time in which to do them. You’re already stretched to the breaking point. …
In another thought provoking article by guest blogger Keith Luscher, he shares several secrets on how to create better connections with the people you meet during your networking. He shares a process that can help you open the door to people who you don’t know yet but should. by Keith F. Luscher Author,…
This guest article is written by one of my favorite marketing experts and mentors Dan Kennedy. He is considered one of the top copywriters in the world. He shares several ideas that will increase your response rates and make it easier to get your customers to take the action you want…