How to target your message

What do know about your best clients?

Can Target Marketing Provide Entrepreneurs an Edge?

What’s the biggest shift in marketing over the past several years? Successful entrepreneurs today understand how important it is to target their message to their best clients and markets. These entrepreneurs understand the importance of creating a message that resonates with their key clients and customers. Target marketing can increase the…


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How to Create Impact with Your Marketing Message

How does your vision impact your market positioning? Last week, we talked about being a visionary and the benefits you can gain from it. I got several notes from clients who said I left out a step in the process of becoming a visionary.  They suggested to me that if…