I met Bob Leonard several months ago. He impressed me with his understanding of marketing and business strategies. After talking with Bob, I asked him to write several guest blogs talking about the emerging marketing trend of content curation for SMB organizations. For many of us involved in creating content…
A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want. For…
This is an article the ladies will relate to and the guys might learn a little about a subject they didn’t necessarily think they needed to know about. Stick with it though. There is a business and marketing lesson in all this. Make-up isn’t something I consider myself an expert…
Have you ever wondered why the oldest profession and marketing have so much in common? Now that I have your attention let’s talk about what common elements storytelling and marketing have in common. I bet you thought I was thinking that something else is the world’s oldest profession. I’ve done…
Earlier this week President Obama spoke about how we need to become a more innovative society if we hope to compete globally. He believes that our country’s future is tied to our ability to get both corporate and government organizations to work together. He feels strongly that government has a…
Author Keith F. Luscher Some of us are in professions and industries whose ranks are actually thinning, as a direct or indirect result of this recession. Two very obvious examples are financial services and real estate. If you work in either of these areas, or are in another that is…
Author Keith F. Luscher How many of you remember the first Superman movie from 1978 with Christopher Reeve and Gene Hackman? It is still one of my favorites. One of the interesting details I remember so vividly from the film occurs just after young Clark Kent, upon discovering a glowing…
by Jim Rohn (Excerpted from Week 7 of the Jim Rohn One-Year Success Plan – S.M.A.R.T. Goals by Jim Rohn) This is the conclusion of your goal setting program from last week’s Market Leadership Journal. The goals you set and achieve will change your life forever. I promise the work…
Making Your Goals Count by Jim Rohn (Excerpted from Week 7 of the Jim Rohn One-Year Success Plan – S.M.A.R.T. Goals by Jim Rohn) As we enter into this New Year we all tend to have a heightened sense of the opportunities and possibilities that 2007 can bring. The need…
Author Keith F. Luscher I don’t know if I have been writing a bit too much lately on the subject of making calls, but when it comes to our own challenges in overcoming CALL RELUCTANCE, part of me feels like it just cannot get too much attention. There is a…