How do you build a better business by knowing more about your best clients than your competitors? Last week we talked about knowing how to qualify your prospects better. I got several notes asking how to develop a better business development system for your growing your business. I thought it…
I find one of my clients’ biggest challenges is they don’t have a clear view of who they should be calling on to sell their products and services. Their sales teams spend a lot of time and energy calling on people who can’t or won’t buy their products. Over the…
Over the past several weeks we’ve talked about the changes going on in marketing and why things are changing in business. This week, we give you several ideas on how you can create a unique marketing message that you deliver. If you look at many successful large organizations you discover…
Since marketing is changing so quickly, how do you create a brand that keeps up with the times? One that will allow you to rides the waves of change in marketing trends while helping you become the clear market leader. I recommend a single strategy that has allowed many of…
Between social media, reality television, lower cost video and distribution systems, we have seen the rise of many celebrity business leaders. All you have to do is go to YouTube to uncover tens of thousands of entrepreneurs selling their goods and services. But does it work? In a word, yes,…
When E. F. Hutton Speaks, People Listen. Do you remember that commercial? Everyone stopped what they were doing to listen. That’s what happens when people tell stories or share something that relates to others, we all listen a little more intently, we lean in a little closer. When you’re reading something…
Thus starts the mystery of the mobile app featuring Sherlock Holmes, Dr. Watson, and A Game of Shadows. Last week we talked about the mobile revolution and I shared several startling facts about how mobile is going to change the way we do business and the way we experience the…
Do you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out? It happens to all of us. Here’s…
There are seven secrets, or principles, of sales success. They are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field. Secret number one: Get serious! Make a decision to go all the…
I’ve been in and around the business world for almost 30 years, and I can tell you that while most savvy business owners understand that it’s important to maintain good relationships with their customers and keep them repurchasing for many years, most would be hard-pressed to give you a dollar…