We’re introducing a new guest blogger today. Alexandria “Ali” Brown runs an Inc 500 company. She has some great tips and strategies for helping small businesses compete with larger organizations. Let us know if you enjoy the article. We can post additional material by Ali. Don’t forget to take the…
Most businesses are feeling a change in lead generation. Many factors are impacting lead generation: • A flat economy • Social media • Spam regulations • Limited resources • Increasing postage Some say lead generation has changed. Others are saying lead generation is dead. What’s happening with your lead generation…
You know, people with great connections don’t have them by accident. Indeed, when you come across another person who has lots of connections in different places, that asset of “human capital” was built at a price. Someone had to work to build that asset. This perspective was shared with me…
I’ve worked on a lot of surveys with my clients. We used surveys to determine what customers were thinking of buying, features they wanted, and how much they were willing to spend for the final product. Those surveys prevented a lot of marketing errors in our final result. Many of…
I’m always reading books, websites, articles, looking for the issues and challenges you, the reader, are facing. From everything I’ve seen, lead generation is a big topic of interest. In just a cursory search on Google using the keywords lead generation, I found the following searches took place in the…
How would you like to know more about your potential clients and partners before you invest your time building a future relationship? I have found that many of my smaller clients invest a significant amount of time chasing the wrong clients. It’s not hard to see why. In changing economic…
by Keith F. Luscher Author, Prospect & Flourish We all know that happy customers are great for prospecting for new ones–through referrals and introductions, and also through getting testimonials that you can use in your customer communication materials. But there is one medium that I have yet to see leveraged…
This week’s guest blogger is Bob Leonard of acSellerant. I’m pleased to introduce Bob to the readers of the Market Leadership Journal. I learned about Bob while working on a project for one of my MSP clients. Bob brings significant experience to the B2B space and has worked with many…
Leveraging the Power of 20,000 people to Impact Your Bottom Line What, if suddenly, all 20,000 of your partners decided at the same time to deliver a sale to you? Or they decided to tweet about you. Or they decided to write a post about your excellent customer service. Or…
We’ve had many great guest bloggers on the Market Leadership Journal. Our goal is to bring you the best thinking on the technology business as it becomes available. With my business, I have the opportunity to meet a lot of fascinating people. While working on a project with a client…