In the previous blog, I discussed how to get to know your technology or software business’s target market. In this part, I’ll talk about why how much you know makes a difference. Different things appeal to different people. Different people buy the same product for entirely different reasons. For example,…
I’m a firm proponent of target marketing. For a small technology or software consulting company, there’s no better way to attract and retain new customers. That being said, I know there are a lot of companies that resist targeted marketing. They think with all of those people out there that…
The more people I talk to, the more it seems lead generation is changing. More partners are moving away from sharing leads. Competition is growing stronger. Qualified leads are harder and harder to find. How are your lead generation methods working? We want to know what’s happening with you. Take…
Market Leadership Journal is conducting a lead generation survey to uncover what’s changing in lead generation. Changing times call for changes in how you find your best clients and how they find you. Our survey will uncover how many SMB businesses are finding new clients. This survey will cover the…
We’re introducing a new guest blogger today. Alexandria “Ali” Brown runs an Inc 500 company. She has some great tips and strategies for helping small businesses compete with larger organizations. Let us know if you enjoy the article. We can post additional material by Ali. Don’t forget to take the…
You know, people with great connections don’t have them by accident. Indeed, when you come across another person who has lots of connections in different places, that asset of “human capital” was built at a price. Someone had to work to build that asset. This perspective was shared with me…
I’ve worked on a lot of surveys with my clients. We used surveys to determine what customers were thinking of buying, features they wanted, and how much they were willing to spend for the final product. Those surveys prevented a lot of marketing errors in our final result. Many of…
I’m always reading books, websites, articles, looking for the issues and challenges you, the reader, are facing. From everything I’ve seen, lead generation is a big topic of interest. In just a cursory search on Google using the keywords lead generation, I found the following searches took place in the…
How would you like to know more about your potential clients and partners before you invest your time building a future relationship? I have found that many of my smaller clients invest a significant amount of time chasing the wrong clients. It’s not hard to see why. In changing economic…
by Keith F. Luscher Author, Prospect & Flourish We all know that happy customers are great for prospecting for new ones–through referrals and introductions, and also through getting testimonials that you can use in your customer communication materials. But there is one medium that I have yet to see leveraged…