If you’ve been reading Jim Palmer’s blog at http://www.thenewsletterguru.com for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think to ask me about. Some companies will send…
I’ve been in and around the business world for almost 30 years, and I can tell you that while most savvy business owners understand that it’s important to maintain good relationships with their customers and keep them repurchasing for many years, most would be hard-pressed to give you a dollar…
One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with people whom they know and like – not nameless and faceless corporations. Personality works. It…
If you’re already producing a monthly customer newsletter, keep up the great job. If you’re thinking about starting one for your business, wait no longer – it will prove to be the best decision you’ve ever made! Here’s why: Newsletters are cheap, they provide valuable information, and they keep your…
If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think to ask me about. Some companies will…