I spend time with my client CEOs talking about their business strategies and how to get better results from their organization’s sales and marketing efforts. You would think we might talk about their strategic issues and challenges. But we don’t, we talk about three challenges impacting their businesses today. I…
For many small and midmarket organizations, mobile can be a giant killer. So how do you leverage technology to get the results you are looking for with mobile? Since this is the first Mobile Monday, I thought it might be helpful to share with you how mobile can help you…
So how would Zig Ziglar use current technology to leverage his ability to connect with others? I did a quick search and found that Zig has been mentioned over 41,000,000 times on Google. He’s mentioned over 1,270,000 times on YouTube and has 87,207 fans on Facebook. Not bad for…
One of the most rewarding partnerships you can create is with a non-profit organization that can use your skills to enhance and expand their reach in the community. Most non-profits are eager to work with those that bring business skills and knowledge to their groups. Study after study has shown…
At first glance, this might seem like a bit of a stretch – that a puppy and marketing could possibly have anything in common, but with some further thought and contemplation, you will see raising a puppy into a good dog takes many of the same skills and talents that…
If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think to ask me about. Some companies will…
Obviously one of the most common topics we address in Prospecting Weekly is that of referrals–that is–how to get them. It’s a dilemma for so many sales professionals, because the top two mistakes when seeking referrals are: 1. not asking for them, and 2. not asking for them properly. Referrals…
Have you ever wondered why the oldest profession and marketing have so much in common? Now that I have your attention let’s talk about what common elements storytelling and marketing have in common. I bet you thought I was thinking that something else is the world’s oldest profession. I’ve done…
On a recent episode of Celebrity Apprentice, it became apparent to me that making decisions is something a lot of people struggle with – even very successful people … and celebrities. When asked directly by Mr. Trump who should be fired, nobody would give a direct answer. And, it’s important…
I blame my mother. I know everyone blames their mother for just about everything, but in this instance, I really do blame my mother. My mother always said I shouldn’t toot my own horn. She said I shouldn’t brag, it made people think I was arrogant. Luckily, I didn’t listen…