If you sell goods or services through your website, then you already know that the holy grail of Internet marketers is achieving a high search engine ranking on Google, Yahoo, and the like. But doing so can be extremely difficult, which means that average people who don’t know how to…
Many of us whose jobs involve being out and about, prospecting and meeting people will often do so coffee houses. Here in Columbus, Ohio, I am partial to Panera Bread in particular. Last week I was in a Panera Bread store that I frequent on the east side of Columbus….
The internet is inundated with “experts” trying to convince us of something. In a world where anyone can host a website and blog their brains out with no accountability, who can you trust? In the information age, it has become increasingly important to be wary of what we read. Interestingly…
I had been reading a Dave Barry article recently about his trip to China to cover the Olympics there. He shared a story about going to the Great Wall of China and seeing a T-shirt vendor. Every few seconds, she would look at Dave and yell, “Hello! T-shirt!” He would…
In the many organizations I’ve worked with, the CEOs generally fall into one of two camps; those that provide sales leadership and those that don’t. In my experience, the CEOs that work with their sales teams make the biggest impact on their companies. If the company has less than $10…
I get up with the radio every morning, as I’m sure most of you do. For years, my wife wanted to set the station to music, but I’ve always held out for talk radio. I don’t really expect you to care about my radio alarm habits. I bring this up…
By Brian Tracy What is selling? In its simplest terms, selling is the process of helping a person to conclude that your product or service is of greater value to him than the price you are asking for. Our market society is based on the principles of freedom and mutual…
We all make assumptions, sometimes really big ones. For example, we assume we know why our employees work for us. (It’s the paycheck, right?) We assume we know what our clients want and why they work with us. That is a huge assumption. The only way to really know what…
This is the first of a two part blog about the changes in sales. Every day I read new articles that proclaim that sales is dead. People don’t want to be sold any more. With the rise of social media, people are talking with each other, so the power of…
Are you looking for success in your technology or software business? Do you want your company to not just survive, but thrive in these difficult economic times? What were your dreams when you started your business? Did you anticipate how difficult it would be if the market turned downward, as…