This week I’m attending the Glazer-Kennedy Information Marketing Summit in beautiful Baltimore, Maryland. While I’ll be in sessions learning more about the latest in marketing, I’ll post a two-part article by Ali Brown on how to boost your sales using a standardized process. Part one covers the first two steps….
Are you looking for success in your technology or software business? Do you want your company to not just survive, but thrive in these difficult economic times? What were your dreams when you started your business? Did you anticipate how difficult it would be if the market turned downward, as…
Selling is easy. We all know it. It’s PROSPECTING that’s difficult. In fact, the number one reason sales professionals FAIL in a wide range of industries is not that they don’t know how to sell…it is because they do not know how to prospect. Or, if they do know how…
The more people I talk to, the more it seems lead generation is changing. More partners are moving away from sharing leads. Competition is growing stronger. Qualified leads are harder and harder to find. How are your lead generation methods working? We want to know what’s happening with you. Take…
Market Leadership Journal is conducting a lead generation survey to uncover what’s changing in lead generation. Changing times call for changes in how you find your best clients and how they find you. Our survey will uncover how many SMB businesses are finding new clients. This survey will cover the…
Most businesses are feeling a change in lead generation. Many factors are impacting lead generation: • A flat economy • Social media • Spam regulations • Limited resources • Increasing postage Some say lead generation has changed. Others are saying lead generation is dead. What’s happening with your lead generation…
I’ve worked on a lot of surveys with my clients. We used surveys to determine what customers were thinking of buying, features they wanted, and how much they were willing to spend for the final product. Those surveys prevented a lot of marketing errors in our final result. Many of…
I’m always reading books, websites, articles, looking for the issues and challenges you, the reader, are facing. From everything I’ve seen, lead generation is a big topic of interest. In just a cursory search on Google using the keywords lead generation, I found the following searches took place in the…
There’s so much noise around the Internet and social media today. The challenge for many technology businesses is what to do first and what to do to support your internet marketing efforts. This blog post starts at the beginning of your marketing efforts and focuses on how to use the…
This week Keith F. Luscher, Author, Prospect & Flourish takes on the challenge of what do you do once your identify a potential client that appears to be online but really isn’t. Currently, more than 60 percent of U.S. Twitter users fail to return the following month, or in other…