The single biggest change in marketing of our lifetime may be the answer to this question, “Who is your customer?” If you wonder why most organizations fail, it’s because they have not answered this critical question for their organization. It seems so obvious, but the answer may surprise you. In…
When E. F. Hutton Speaks, People Listen. Do you remember that commercial? Everyone stopped what they were doing to listen. That’s what happens when people tell stories or share something that relates to others, we all listen a little more intently, we lean in a little closer. When you’re reading something…
With all the uncertainty in the world today, what is the key skill required to become a better leader? Over the past several weeks we’ve seen how important trust is in making an organization successful. The Facebook IPO has reminded us again how important it is to maintain trust with…
When I took my first job in leadership in marketing, I was given a book by Rogers Ailes called, “You Are the Message.” This was long before he went on to create Fox News and become such a polarizing figure today in our culture. I’d like to publicly thank Roger…
There are seven secrets, or principles, of sales success. They are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field. Secret number one: Get serious! Make a decision to go all the…
1. Accept the Unchangeable – Everything that has happened in your life to this minute is unchangeable. It’s history. The greatest waste of energy is in looking back at missed opportunities, lamenting past events, grudge collecting, getting even, harboring ill will, and any vengeful thinking. Success is the only acceptable…
Resolve comes easily on December 31st. By March of the new year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to ‘em, forgotten altogether. This is not about guilt over this abandonment. Instead, it is about the…
The first section of this article looked at preparing for the new year by evaluating and reflecting and looking at your dreams and goals. Now, let’s get SMART about your goals and become accountable for achieving them. 3. S.M.A.R.T. Goals. S.M.A.R.T. means Specific, Measurable, Attainable, Realistic, and Time-sensitive. I really…
When you think about the effect that Jesus Christ had on the world, it’s amazing. Thirty percent of the world’s population today is Christian. That’s 2.2 billion people. I’m often asked why he was so successful in sharing his beliefs. When you consider his teaching was done in the space…
The first part of this blog explained what a Mastermind group is. This second half explains how to use a Mastermind group to achieve its full advantage. Having supportive accountability partners is a must if you want to keep your goal in mind and achieve that goal. It is imperative…