With the next Batman movie coming out on Friday, I thought we might explore what kind of entrepreneur Bruce Wayne is. Of course, I understand that he is a fictional character, but there is much an entrepreneur can learn from how Bruce Wayne built his empire. First, Bruce understood that…
How do you connect with your best stakeholders? I recently attended an IEG Conference on sponsorships. Wendy Clark , Senior Vice President of Integrated Marketing for Coca-Cola, spoke about the primacy of networked consumers and the power of partnerships to reach them. Her keynote blew me away. I wanted to…
As we enter into this New Year we all tend to have a heightened sense of the opportunities and possibilities that 2012 can bring. The need for goal-setting becomes more obvious and clear. And the great thing about goal-setting is you can keep it as simple or get as elaborate…
This is an excerpt from the book “WAYMISH Why Are You Making It So Hard For Me To Give You My Money?” We introduce a supermarket cashier to her job by showing her how to scan, how to handle change, checks, credit cards, returns and other necessary basic routines. We…
Many years ago, when I started my career leading the businesses of other people, this was one of the first critical lessons I learned. In today’s market, finding capital is a challenge, especially for mid-size businesses. I’m happy to be able to share it with you. Nine Things More Important Than…
Many business owners think they have to sell on one thing and one thing only – price. This is absolutely the right path to take if you want whatever the product or service you offer to be treated like and thought about as a commodity by your clients and prospects….
This is an article the ladies will relate to and the guys might learn a little about a subject they didn’t necessarily think they needed to know about. Stick with it though. There is a business and marketing lesson in all this. Make-up isn’t something I consider myself an expert…
If you haven’t had a chance to read the January 2011 issue of Oprah Magazine, you might want grab a copy off the newsstand. Buck up guys, buy a copy for your wife if you don’t want your buddies knowing you taking advice from one of the smartest entrepreneurs of…
I’d like to take a few moments to thank all of you that have taken the time to come to my blog, read what I have to say, and share it with your friends and followers. I think for most of us, it’s been a long and challenging year. But…
I get up with the radio every morning, as I’m sure most of you do. For years, my wife wanted to set the station to music, but I’ve always held out for talk radio. I don’t really expect you to care about my radio alarm habits. I bring this up…