What’s the biggest shift in marketing over the past several years? Successful entrepreneurs today understand how important it is to target their message to their best clients and markets. These entrepreneurs understand the importance of creating a message that resonates with their key clients and customers. Target marketing can increase the…
It was the beginning of a weekend back in 2013. Ford Motor Company’s then global head of social media Scott Monty was about to board a plane in Europe, bound for the US, when he spotted the Business Insider article with a headline asking was this the “worst Ford ad…
Over the years I have discovered there are many reasons our marketing doesn’t impact our intended receivers. High speed innovation and collaboration require a different set of marketing strategies than you may have used in the past. I thought it might be helpful to review them today and then next Thursday I give…
This weekend we celebrate our independence on July Fourth. For many of the serving leaders I know, it’s a reminder of how important freedom is to entrepreneurs and serving leaders. Many men and women entrepreneurs have been serving others for a long time. They started their lives in the military…
What skills do you look for in a strategic account manager? What skills are required to acquire, build, and grow a successful strategic account program? How do you avoid the questions, “Why do so many of the people I choose fail to make a significant impact in our strategic account…
I’ve worked with numerous leaders over the years and one area that is consistently a challenge for most is that of receiving feedback. Have you had this challenge personally? Have you ever asked for feedback while already having in mind what the right answer should be? And then when you…
How can entrepreneurs determine if they should invest their critical resources in social media? If you’re a midmarket leader you may not be using social media to grow your business today. When will you know the time is right to jump in? This is a question many of my clients…
What kind of leader is effective at growing strategic accounts? How do you find the right person to lead your strategic account team? How does the right mindset increase your key accounts sales and profits? The largest difference between small, well run entrepreneurial businesses and healthy, growing mid-market organizations is…
How can you keep your business growing? How do successful entrepreneurs continue growing their businesses year after year? These executives have discovered that if they hope to grow their business significantly, they need to grow as well. Many successful clients have gone from stage two businesses with revenue of $10…
What are the key elements to build a successful advisory board? How do you find the right individuals who can help you increase your business’s success? I have been on advisory boards for over twenty years. I’ve helped many of my clients find the right people that can help them…