With the next Batman movie coming out on Friday, I thought we might explore what kind of entrepreneur Bruce Wayne is. Of course, I understand that he is a fictional character, but there is much an entrepreneur can learn from how Bruce Wayne built his empire. First, Bruce understood that…
The single biggest change in marketing of our lifetime may be the answer to this question, “Who is your customer?” If you wonder why most organizations fail, it’s because they have not answered this critical question for their organization. It seems so obvious, but the answer may surprise you. In…
When E. F. Hutton Speaks, People Listen. Do you remember that commercial? Everyone stopped what they were doing to listen. That’s what happens when people tell stories or share something that relates to others, we all listen a little more intently, we lean in a little closer. When you’re reading something…
The year 2012 is slipping by. Before it goes much further it’s time to do a recap to see how we did on developing new partnerships. I’ve spent the past 6 months working with a number of leading nonprofits across the Midwest helping them on their special projects. What I…
Thus starts the mystery of the mobile app featuring Sherlock Holmes, Dr. Watson, and A Game of Shadows. Last week we talked about the mobile revolution and I shared several startling facts about how mobile is going to change the way we do business and the way we experience the…
How do you connect with your best stakeholders? I recently attended an IEG Conference on sponsorships. Wendy Clark , Senior Vice President of Integrated Marketing for Coca-Cola, spoke about the primacy of networked consumers and the power of partnerships to reach them. Her keynote blew me away. I wanted to…
I’ve spent the past several months working with several clients on helping them develop a sponsorship strategy to take their organizations to the next level. The interesting thing for me is that I wish I could say all my work has been a great success and all of the organizations…
With all the uncertainty in the world today, what is the key skill required to become a better leader? Over the past several weeks we’ve seen how important trust is in making an organization successful. The Facebook IPO has reminded us again how important it is to maintain trust with…
Every day we lose men and women from World War II, dying at the rate of over 1000 per day. At one time, there were over 16 million World War II veterans among our families and friends. Today, less than 2 million are still alive. They may have been our…
Do you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out? It happens to all of us. Here’s…