I just spent the past several weeks on the road meeting with many great clients and partners across the world. It’s always exciting to hear about all the successes they are having and how they are growing. I can’t remember a time when all my clients are doing such similar…
I’ve got a secret weapon in life, do you? So, what’s my secret weapon? I started my career selling Kirby vacuum cleaners on the streets of Cleveland in 1983. It was a tough job, the sweepers were $1,000 each and I had to find my own appointments. We had a…
Generating qualified leads is the Holy Grail for B2B marketers. Your marketing campaigns must do the following: Place your messages in front of highly targeted prospects. Grab those prospects’ attention and hold it. Communicate a significant amount of information in a short amount of time. Gently persuade prospects in a…
What do the numbers 5, 15, 80 have in common? Take a moment to consider what these numbers might mean to your growing organization. When I first heard this twenty plus years ago, I was amazed at the impact these numbers have. Many of you have probably heard of the…
Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business….
I’ve spent the last several weeks working with several new clients on sponsorships and partnerships. In this role, I’m responsible for helping my clients better understand the value they bring to their potential sponsors. After several interesting conversations with both the nonprofits and their partners I discovered that most of…
When I took my first job in leadership in marketing, I was given a book by Rogers Ailes called, “You Are the Message.” This was long before he went on to create Fox News and become such a polarizing figure today in our culture. I’d like to publicly thank Roger…
I’m working with one of my favorite clients this week. We’re trying to decide the best way to engage his members. We did some brainstorming and came up with several ideas that should help involve his members during the spring sports season. With graduation, sports championships, and prom in the…
There are seven secrets, or principles, of sales success. They are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field. Secret number one: Get serious! Make a decision to go all the…
Previously, I’ve talked about the L.E.A.R. method for helping upset customers. L – Listen and don’t interrupt E – Empathize with something like, “I can understand why you’re upset. I would be upset too.” A – Ask – What can I do to make you happy? R – Resolve –…