1. Accept the Unchangeable – Everything that has happened in your life to this minute is unchangeable. It’s history. The greatest waste of energy is in looking back at missed opportunities, lamenting past events, grudge collecting, getting even, harboring ill will, and any vengeful thinking. Success is the only acceptable…
If you’ve been reading Jim Palmer’s blog at http://www.thenewsletterguru.com for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think to ask me about. Some companies will send…
I’ve been in and around the business world for almost 30 years, and I can tell you that while most savvy business owners understand that it’s important to maintain good relationships with their customers and keep them repurchasing for many years, most would be hard-pressed to give you a dollar…
Resolve comes easily on December 31st. By March of the new year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to ‘em, forgotten altogether. This is not about guilt over this abandonment. Instead, it is about the…
One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with people whom they know and like – not nameless and faceless corporations. Personality works. It…
I’m a great believer in the power of stories. If you look at all the recent stories of breakthrough products and services of the past five years, you will uncover a missing ingredient that is seldom talked about and almost never shared among marketers. When it’s shared in a public…
As we enter into this New Year we all tend to have a heightened sense of the opportunities and possibilities that 2012 can bring. The need for goal-setting becomes more obvious and clear. And the great thing about goal-setting is you can keep it as simple or get as elaborate…
The first part of this blog explained what a Mastermind group is. This second half explains how to use a Mastermind group to achieve its full advantage. Having supportive accountability partners is a must if you want to keep your goal in mind and achieve that goal. It is imperative…
Napoleon Hill introduced the world to the concept of the Mastermind in is classic book “Think & Grow Rich” In it he explains the Mastermind as… “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” He continues…
One of the most rewarding partnerships you can create is with a non-profit organization that can use your skills to enhance and expand their reach in the community. Most non-profits are eager to work with those that bring business skills and knowledge to their groups. Study after study has shown…