If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think to ask me about. Some companies will…
Author Keith F. Luscher Some of us are in professions and industries whose ranks are actually thinning, as a direct or indirect result of this recession. Two very obvious examples are financial services and real estate. If you work in either of these areas, or are in another that is…
9 Strategies To Rescue Those Resolutions! By Dan S. Kennedy Resolve comes easily on December 31st. By March of the new year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to ‘em, forgotten altogether. This is not…
I’d like to take a few moments to thank all of you that have taken the time to come to my blog, read what I have to say, and share it with your friends and followers. I think for most of us, it’s been a long and challenging year. But…
by Jim Rohn (Excerpted from Week 7 of the Jim Rohn One-Year Success Plan – S.M.A.R.T. Goals by Jim Rohn) This is the conclusion of your goal setting program from last week’s Market Leadership Journal. The goals you set and achieve will change your life forever. I promise the work…
by Jim Palmer – the Newsletter Guru If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think…
We’re in Washington DC this week but have had several interesting conversations with clients about how they can use testimonials to build trust with clients faster. My friend Keith shared his thoughts last month on how we might use the power of video to turbocharge testimonials. I thought I would…
In the many organizations I’ve worked with, the CEOs generally fall into one of two camps; those that provide sales leadership and those that don’t. In my experience, the CEOs that work with their sales teams make the biggest impact on their companies. If the company has less than $10…
Have you made the huge mistake? Have you discounted ideas, suggestions, opportunities because they didn’t seem applicable to your business? Have you considered the real cost of not listening to other opinions, especially ideas that come from outside of your own industry. This article, the second of two parts, tells…
Are you looking for success in your technology or software business? Do you want your company to not just survive, but thrive in these difficult economic times? What were your dreams when you started your business? Did you anticipate how difficult it would be if the market turned downward, as…