Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business….
When I took my first job in leadership in marketing, I was given a book by Rogers Ailes called, “You Are the Message.” This was long before he went on to create Fox News and become such a polarizing figure today in our culture. I’d like to publicly thank Roger…
If you’ve been reading Jim Palmer’s blog at http://www.thenewsletterguru.com for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think to ask me about. Some companies will send…
I’ve been in and around the business world for almost 30 years, and I can tell you that while most savvy business owners understand that it’s important to maintain good relationships with their customers and keep them repurchasing for many years, most would be hard-pressed to give you a dollar…
How has your market changed in the last two years? I’ve spent the last several weeks meeting with several of my best clients, discussing with them how their markets have changed. It’s interesting because these clients are large nonprofit organizations that are leaders in their fields. They represent causes that…
Resolve comes easily on December 31st. By March of the new year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to ‘em, forgotten altogether. This is not about guilt over this abandonment. Instead, it is about the…
The first section of this article looked at preparing for the new year by evaluating and reflecting and looking at your dreams and goals. Now, let’s get SMART about your goals and become accountable for achieving them. 3. S.M.A.R.T. Goals. S.M.A.R.T. means Specific, Measurable, Attainable, Realistic, and Time-sensitive. I really…
As we enter into this New Year we all tend to have a heightened sense of the opportunities and possibilities that 2012 can bring. The need for goal-setting becomes more obvious and clear. And the great thing about goal-setting is you can keep it as simple or get as elaborate…
Napoleon Hill introduced the world to the concept of the Mastermind in is classic book “Think & Grow Rich” In it he explains the Mastermind as… “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” He continues…
Customer service is an important part of every business. Being a business owner gives most of us a whole different perspective on how things the way things work inside a business and can sometimes make us more understanding and sometimes a little less so. Recently, an offer came through from…