Marketing

Who Says There is No Silver Bullet?

How many of you have heard references to the metaphor of the Silver Bullet? Typically, it is used to represent the ever-elusive quick fix to achieving whatever goal one may wish to attain. In most cases, those goals will have something to do with economic prosperity or weight loss.


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What Business Owners Don’t Know About Price…By Dan S. Kennedy

….would fill a shelf full of books. For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make a small percentage of their decisions sole or predominately based on cheapest price. If more did, the Yugo’d be the car you see on…