What’s the most important part of your mobile solution? I got several notes from entrepreneurs telling me that they think that developing systems for their business is crazy. They don’t need to systemize their business to succeed. They told me systems thinking is something out of an earlier century. People…
How do you create a mobile strategy that helps you leverage the unique technology it provides? The biggest challenge of mobile is how it changes the way you do business. For mobile to provide the greatest benefit it must complement your overall business strategy. Over the years I’ve worked on…
What do you need to do to use mobile to its greatest advantage? Before you start developing your mobile solution you might find it helpful to consider how marketing is evolving. You might consider several elements of your marketing strategy as you begin developing your mobile experience for your best…
So what’s your story? We’ve been talking about all the great qualities that mobile technologies possess, but haven’t gotten down to the most important factor to consider when looking at what mobile can do for you as a business. Mobile provides a great opportunity to tell your story. It allows…
How much of an impact does mobile have on your business? If you’ve been reading business publications you know that mobile technologies are changing the way you do business today and it looks like it will continue evolving as we continue building out infrastructure to support new technological capabilities. I…
Thus starts the mystery of the mobile app featuring Sherlock Holmes, Dr. Watson, and A Game of Shadows. Last week we talked about the mobile revolution and I shared several startling facts about how mobile is going to change the way we do business and the way we experience the…