How can mobile technology combine with great people to create breakthrough customer relationships and experiences? How do you create better customer engagement and loyalty using your people?
So what’s your story? We’ve been talking about all the great qualities that mobile technologies possess, but haven’t gotten down to the most important factor to consider when looking at what mobile can do for you as a business. Mobile provides a great opportunity to tell your story. It allows…
How much money do you invest to get a new customer? Like many business owners, you make a significant investment in bringing in new customers. If you read business magazines you are always seeing articles about marketing, target marketing, and lead generation. These topics are getting a lot of press…
Previously, I’ve talked about the L.E.A.R. method for helping upset customers. L – Listen and don’t interrupt E – Empathize with something like, “I can understand why you’re upset. I would be upset too.” A – Ask – What can I do to make you happy? R – Resolve –…
For a lot of people, fountain pens are a thing of the past, old fashioned and out of date. For many more, they are the preferred writing utensil. And, then there are those who just don’t know because they’ve never had the privilege of writing with a really nice fountain…
Customer service is an important part of every business. Being a business owner gives most of us a whole different perspective on how things the way things work inside a business and can sometimes make us more understanding and sometimes a little less so. Recently, an offer came through from…
This is an excerpt from the book “WAYMISH Why Are You Making It So Hard For Me To Give You My Money?” We introduce a supermarket cashier to her job by showing her how to scan, how to handle change, checks, credit cards, returns and other necessary basic routines. We…
In a recent issue Prospecting Weekly, I dared you to become “legendary.” To be legendary is to become the “stuff that tales are made from.” This is a theme that warrants further attention. In my book Prospect & Flourish, I devote an entire chapter to the subject of outstanding service….