Most entrepreneurs have unique businesses. So how do you know what makes your business more valuable to future owners or investors? What are your organization’s key assets? I recently started working with a client who has a strong consulting business and is trying to decide what his business is worth. He got a…
To create a growing business that thrives beyond its early stages, most businesses need to generate three key plans. What are those three plans and how do they help you build a high growth business? When you look at the most successful businesses, you discover that each of these plans…
I’m sure you get calls every day from people you don’t know about things you don’t need. As you begin developing your own market development plans, have you included everyone on your team that will be impacted by your decisions? Your business development results are only as good as the…
How much money do you invest to get a new customer? Like many business owners, you make a significant investment in bringing in new customers. If you read business magazines you are always seeing articles about marketing, target marketing, and lead generation. These topics are getting a lot of press…
Thus starts the mystery of the mobile app featuring Sherlock Holmes, Dr. Watson, and A Game of Shadows. Last week we talked about the mobile revolution and I shared several startling facts about how mobile is going to change the way we do business and the way we experience the…
One of the most rewarding partnerships you can create is with a non-profit organization that can use your skills to enhance and expand their reach in the community. Most non-profits are eager to work with those that bring business skills and knowledge to their groups. Study after study has shown…
I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a…
Have you ever wondered why the oldest profession and marketing have so much in common? Now that I have your attention let’s talk about what common elements storytelling and marketing have in common. I bet you thought I was thinking that something else is the world’s oldest profession. I’ve done…
I first heard Diane Conklin speak at a national conference and knew I had to introduce her and her business partner, Gail Saseen, to my readers. Their expertise in marketing and business strategy fits in well with what you’ve told me you wanted to see on this blog. We’ll be…
Most business books counsel that an intense focus on your business is required to be successful. This is probably one of the most common myths in the business world. Sometimes you have to look outside your business to find the next big trend. I’ll be traveling quite a bit this…