Salespeople often have mental blocks when it comes to prospecting. Low self-esteem and feelings of inferiority leading to the fear of rejection make some salespeople tense and uneasy about calling on prospects that they might feel are “better” than they are, socially or economically. These salespeople will not call on…
Congratulations on your past year. It looks like you’re going to have a year with record sales. As you move towards the end of the year, what can you do to insure a great final quarter and a faster start in the coming year? For many Inc. 500, Business Week…
So why do few leaders stand out from the crowd? If you want your organization to stand out BE BOLD. We’ve talked about becoming a market leader, so what. What you really need to do is become the most fascinating person in your market. So how do you do this? …
Since marketing is changing so quickly, how do you create a brand that keeps up with the times? One that will allow you to rides the waves of change in marketing trends while helping you become the clear market leader. I recommend a single strategy that has allowed many of…
I’ve got a secret weapon in life, do you? So, what’s my secret weapon? I started my career selling Kirby vacuum cleaners on the streets of Cleveland in 1983. It was a tough job, the sweepers were $1,000 each and I had to find my own appointments. We had a…
There are seven secrets, or principles, of sales success. They are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field. Secret number one: Get serious! Make a decision to go all the…
One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with people whom they know and like – not nameless and faceless corporations. Personality works. It…
I’m a great believer in the power of stories. If you look at all the recent stories of breakthrough products and services of the past five years, you will uncover a missing ingredient that is seldom talked about and almost never shared among marketers. When it’s shared in a public…
Ever since I created Unlock The Game™, one of the first questions people always ask me is, “Does Unlock The Game™ apply to online selling?” I’ve been holding off on answering that question because I wanted to get enough experience under my belt with my own online business so I could…
As we enter into this New Year we all tend to have a heightened sense of the opportunities and possibilities that 2012 can bring. The need for goal-setting becomes more obvious and clear. And the great thing about goal-setting is you can keep it as simple or get as elaborate…