How is strategic marketing changing? How are brands having greater impact on their many stakeholders? Last week I attended Reuter’s Strategic Marketing USA event. This event gave me an opportunity to look at how successful brands are evolving to overcome current challenges. In two days, we had over 40 of…
I recently got a copy of the book Screw Business as Usual by Sir Richard Branson for my birthday. It had an insidious effect on me. Have you ever read one of those books that made you stop and question everything you’ve been doing? Made you think, “You know, he’s…
Last week we began on the challenge of creating quality content (whether it is for a book or some other information product) in which you can engage your audience. If you haven’t read the first part of this article, please click here to do so before continuing forward. I indicated…
There’s a lot of technology marketing dollars wasted. There are software and technology companies that spend money on marketing without identifying their ideal client. Other companies hire expensive ad agencies to create ads in newspapers and trade journals to build a brand that doesn’t lead to measurable results. Just being…