Why do so many of us miss the opportunity to really make a connection with our writing? I’ve spent the last three years writing blogs and articles for my clients and for my communities. Over 85,000 people read my blogs every month. With all this writing, you would think everyone…
Most entrepreneurs have unique businesses. So how do you know what makes your business more valuable to future owners or investors? What are your organization’s key assets? I recently started working with a client who has a strong consulting business and is trying to decide what his business is worth. He got a…
We spend so much time and effort building our businesses we sometimes forget what makes our business unique. We think everyone knows our story so we fail to share it again for new clients and customers. One thing I learned from writing over the years is there are always new…
So, you tell me that people over 60 don’t use current mobile technologies. Only 30% (ages 47-56) of younger boomers and 28% of boomers between ages 57-67 are currently using mobile and smart phone technologies. Now, when you look at the saturation of earlier generations, you might wonder why you…
Last week we talked about how you can become a market leader using some simple strategies to position you and your business as a leader of your market. I’ve worked with many early stage businesses and technologies and have discovered the earlier you begin putting this foundational element into place,…
I recently got a copy of the book Screw Business as Usual by Sir Richard Branson for my birthday. It had an insidious effect on me. Have you ever read one of those books that made you stop and question everything you’ve been doing? Made you think, “You know, he’s…
The single biggest change in marketing of our lifetime may be the answer to this question, “Who is your customer?” If you wonder why most organizations fail, it’s because they have not answered this critical question for their organization. It seems so obvious, but the answer may surprise you. In…
When E. F. Hutton Speaks, People Listen. Do you remember that commercial? Everyone stopped what they were doing to listen. That’s what happens when people tell stories or share something that relates to others, we all listen a little more intently, we lean in a little closer. When you’re reading something…
What do the numbers 5, 15, 80 have in common? Take a moment to consider what these numbers might mean to your growing organization. When I first heard this twenty plus years ago, I was amazed at the impact these numbers have. Many of you have probably heard of the…
A few weeks ago I was having coffee with a business colleague here in Columbus, Ohio. He was sharing with me some of his experiences working with one of the larger employers here in Central Ohio (we have many of them). While he had many positive things to say about…