I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a…
I first heard Diane Conklin speak at a national conference and knew I had to introduce her and her business partner, Gail Saseen, to my readers. Their expertise in marketing and business strategy fits in well with what you’ve told me you wanted to see on this blog. We’ll be…
9 Strategies To Rescue Those Resolutions! By Dan S. Kennedy Resolve comes easily on December 31st. By March of the new year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to ‘em, forgotten altogether. This is not…
In the previous blog, I discussed how to get to know your technology or software business’s target market. In this part, I’ll talk about why how much you know makes a difference. Different things appeal to different people. Different people buy the same product for entirely different reasons. For example,…
I’m a firm proponent of target marketing. For a small technology or software consulting company, there’s no better way to attract and retain new customers. That being said, I know there are a lot of companies that resist targeted marketing. They think with all of those people out there that…
The more people I talk to, the more it seems lead generation is changing. More partners are moving away from sharing leads. Competition is growing stronger. Qualified leads are harder and harder to find. How are your lead generation methods working? We want to know what’s happening with you. Take…
Most businesses are feeling a change in lead generation. Many factors are impacting lead generation: • A flat economy • Social media • Spam regulations • Limited resources • Increasing postage Some say lead generation has changed. Others are saying lead generation is dead. What’s happening with your lead generation…
You know, people with great connections don’t have them by accident. Indeed, when you come across another person who has lots of connections in different places, that asset of “human capital” was built at a price. Someone had to work to build that asset. This perspective was shared with me…
There’s so much noise around the Internet and social media today. The challenge for many technology businesses is what to do first and what to do to support your internet marketing efforts. This blog post starts at the beginning of your marketing efforts and focuses on how to use the…
How would you like to know more about your potential clients and partners before you invest your time building a future relationship? I have found that many of my smaller clients invest a significant amount of time chasing the wrong clients. It’s not hard to see why. In changing economic…