I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a…
We know content marketing is effective, yet for SMBs it often doesn’t deliver the results that it should. Why not? EXECUTION! Everybody who works in SMB B2B marketing is well aware of this. The agencies, the consultants, the gurus… even the clients know it. Smaller businesses just don’t have the…
Most business books counsel that an intense focus on your business is required to be successful. This is probably one of the most common myths in the business world. Sometimes you have to look outside your business to find the next big trend. I’ll be traveling quite a bit this…
Author Keith F. Luscher How many of you remember the first Superman movie from 1978 with Christopher Reeve and Gene Hackman? It is still one of my favorites. One of the interesting details I remember so vividly from the film occurs just after young Clark Kent, upon discovering a glowing…
I’d like to take a few moments to thank all of you that have taken the time to come to my blog, read what I have to say, and share it with your friends and followers. I think for most of us, it’s been a long and challenging year. But…
What are you doing right now? Are you happy doing it? Is this what you wanted to do today? Had you thought about what you wanted to accomplish today? Are these questions you’ve asked yourself? Are you aware of the questions you ask yourself through the course of the day,…
As the year winds to a close, I suppose it’s natural to look back on the previous months and ask yourself if you accomplished all that you wanted to. Are you happy with the way things have turned out? Did you accomplish your goals in your career and home life?…
Author Keith F. Luscher Phil Reese, vice president of Small Business Payroll Services, LLC in Columbus, Ohio had a problem not unlike what many of you may be facing. “For a number of years,” Phil says, “we did very well driving new business purely on referrals. But as the economy…
by Jim Palmer – the Newsletter Guru If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think…
We’re in Washington DC this week but have had several interesting conversations with clients about how they can use testimonials to build trust with clients faster. My friend Keith shared his thoughts last month on how we might use the power of video to turbocharge testimonials. I thought I would…