I’m always reading books, websites, articles, looking for the issues and challenges you, the reader, are facing. From everything I’ve seen, lead generation is a big topic of interest. In just a cursory search on Google using the keywords lead generation, I found the following searches took place in the…
There’s so much noise around the Internet and social media today. The challenge for many technology businesses is what to do first and what to do to support your internet marketing efforts. This blog post starts at the beginning of your marketing efforts and focuses on how to use the…
How would you like to know more about your potential clients and partners before you invest your time building a future relationship? I have found that many of my smaller clients invest a significant amount of time chasing the wrong clients. It’s not hard to see why. In changing economic…
by Keith F. Luscher Author, Prospect & Flourish We all know that happy customers are great for prospecting for new ones–through referrals and introductions, and also through getting testimonials that you can use in your customer communication materials. But there is one medium that I have yet to see leveraged…
I’m writing this post because I have something important to communicate. The information is specific to SMB B2B companies. As I listen to my clients and prospects talk about social media, they’re all telling me one of the following basic messages: 1. “I don’t get social media. I think it’s…
This week’s guest blogger is Bob Leonard of acSellerant. I’m pleased to introduce Bob to the readers of the Market Leadership Journal. I learned about Bob while working on a project for one of my MSP clients. Bob brings significant experience to the B2B space and has worked with many…
Leveraging the Power of 20,000 people to Impact Your Bottom Line What, if suddenly, all 20,000 of your partners decided at the same time to deliver a sale to you? Or they decided to tweet about you. Or they decided to write a post about your excellent customer service. Or…
How well do you understand your customers? How well do you know their business and how you can help them be more successful? The fact that you’ve developed a software solution to their problem means that you probably understand their business extremely well. Are you sharing that knowledge with your…
Friends, My friend, Andrew Moon of NetworkLogix, is compiling a report on the state of IT in the workplace. I value your opinions and need your help on this. Andrew need s your insights and about 5 minutes of your time. Andrew has set up a 6 question survey. You…
Post 2 What are you doing in your software business to keep your customers for life? Understanding the thought process the customer goes through before entering into a long term relationship with your company can be the difference between success and failure. Push the balance in your favor by thinking…